Current method; Most online stores use the direct email approach and bombard users with daily emails -” buy me now”. You might be lucky and get a gender related email, but not always. Some of the larger online stores produce PDF type magazines, and some do produce gender specific magazines and some in a few selected languages. But the larger online stores have the budget to go along with that.
uooMAG method; A digital magazine downloaded to your smartphone. Every aspect of the magazine is specific to you, gender, age range, preferred language, current location, specific brand related, etc.. A magazine has more pages than an email, and is treated differently by the user. If they have subscribed to a magazine, and it is on target, they will read it. uooMAG platform specifically includes live links to online shops, so readers can purchase items with single tap. Unlike a blog which is a series of articles in a random order, a Magazine has a structure, and a theme which provides the reader with a more enjoy reading experience.
There are 2500+ fashion retail stores in Europe. – Now think Globally